12:11 am - 04/11/2012

Why can’t Demi Lovato break the UK?

D’oh! She was No. 36 in the Chart Update but Demi Lovato failed to land her first UK Top 40 album withUnbroken, which has to settle instead for No. 45.

Demi has never had the same UK success as Selena Gomez or Miley Cyrus, both of whom have enjoyed Top 20 peaks with their albums. The reason?

British Lovatics knew Unbroken has been out in the US for seven months and got hold of it by other means a long time ago, and those who aren’t established fans and are just casual music buyers had no way of knowing about it because promotion was zero (apart from a brief appearance onDaybreak). Gomez, on the other hand, released When The Sun Goes Down on both sides of the Atlantic on the same day, so her fans could actually buy it in the UK and it would be just as new. Sure enough, it charted at No. 15. Unbrokenisn’t new, it’s over half a year old.

If Hollywood Records and Lovato’s management don’t start scheduling and promoting her properly in the international market then there’ll soon be no point whatsoever in bringing out her music overseas, and that’d be a shame. She wouldn’t even have to come over to the UK to promote the record if its release was simultaneous with the US – thanks to the internet, her fans wouldn’t need any more promotion than a trailer single and the knowledge that they’re getting brand new material.

She’s got a big enough fanbase in the UK to secure a solid-selling album, but leaving it seven months between US and UK release and then just putting it out quietly and expecting people to spend a tenner on it isn’t going to work.

Lovato, Gomez and Cyrus all have loyal fanbases who would buy anything they record. They could put out a CD of them reciting the alphabet and they’d probably buy it. But that’s not the point. Unbroken is a bloody good pop album (I’m not saying Gomez’s WTSGD isn’t), ‘Skyscraper’ one of the most critically-acclaimed pop singles of the last year, and Lovato is one of the industry’s most underrated vocalists. I don’t want to point fingers at people when I’m not 100% sure who’s responsibility is what, but don’t the label/management/publicist/whoever know they have a potential superstar on their hands…?

Still, at least No. 45 is better than No. 192 (Don’t Forget) and No. 199 (Here We Go Again).

Why do you think Demi can’t crack the UK? Leave your comments below.

poweranimals 11th-Apr-2012 05:52 am (UTC)
The UK is obviously already broken.

Edited at 2012-04-11 05:53 am (UTC)
spassbremse123 11th-Apr-2012 03:19 pm (UTC)
How so?
britneyspears 11th-Apr-2012 06:00 am (UTC)
wtf whoever thought a 7 month gap between release dates would fly needs to be fired
dreaminggame 11th-Apr-2012 06:47 am (UTC)
seriously, what a bunch of morons
boundarybreaks 11th-Apr-2012 07:57 am (UTC)
x_beccy_jonas_x 11th-Apr-2012 10:50 am (UTC)
rogueguy 11th-Apr-2012 07:55 pm (UTC)
poisedminds 11th-Apr-2012 06:16 am (UTC)
because she doesnt promote much, just in the US
although i expected she would break in the UK, but in general EU she didn't break through either
angiofsuburbia 11th-Apr-2012 01:24 pm (UTC)
ia. seriously, most people here in europe don't even know who she is. she's neither known as a singer nor as an actress. sonny wasn't even shown anywhere but on disney channel whereas hannah montana & wizzards still get re-runs on disney channel & another channel in germany
wendilili 11th-Apr-2012 04:19 pm (UTC)
Sonny aired on several diffrent channels and still do in my country and camp rock was rly popular here. The only actually kind of relevant person in Europe is Miley though.
angiofsuburbia 12th-Apr-2012 04:40 am (UTC)
really? where are your from?
i agree, miley is the only one who people actually know around here
gorgeousselena 11th-Apr-2012 07:13 am (UTC)
IA Unbroken sucks.
acciomileycyrus 11th-Apr-2012 07:13 am (UTC)
mte what shade are you talking about?
there are like 4 good songs on there.
gorgeousselena 11th-Apr-2012 07:22 am (UTC)
They're basically saying she's irrelevant compared to Miley and Selena.

Edited at 2012-04-11 07:22 am (UTC)
bibbysbaby 11th-Apr-2012 08:14 am (UTC)
no they aren't. they are saying Selena and Miley do a better job at promoting and their teams make better decisions surrounding their careers.

this article is actually saying very nice things about Demi's talent. they say the album is good, Skyscraper is one of the best pop songs of the year, and that Demi is one of the most underrated vocalists out today. no shade present. just truth.
acciomileycyrus 11th-Apr-2012 08:28 am (UTC)
no they aren't wtf.
To sum it up they're basically saying that Miley and Selly G / their respectful management did a better team at time planning and promoting outside the US as well as in the US.
gorgeousselena 11th-Apr-2012 08:35 am (UTC)
Whatever.. I edited the post.
wendilili 11th-Apr-2012 03:01 pm (UTC)
No they're basically throwing lots of shade at Demi's management team but praising Demi.
lovatoluvcyrus 12th-Apr-2012 11:48 am (UTC)
no they're not, they're basically saying miley and selenas team promote alot more than demi's team, who i think need to get a kick in the head, whoever thought of that 7 month gap, is an idiot! shes got the talent and potential there, but her team dont the effort to spread it around.
boundarybreaks 11th-Apr-2012 07:58 am (UTC)
i gave it a chance, and i just do not like it at all. Fix A Heart is kinda cute, but i cant help but laugh when she says "baby, i just ran out of band-aids."
buster_28 11th-Apr-2012 07:40 am (UTC)
She might need dynamite
gorgeousselena 11th-Apr-2012 07:41 am (UTC)
kknee13 11th-Apr-2012 07:53 am (UTC)
everyone that wanted the album probably already downloaded it when it came out the middle of last year here so idk why they were expecting some great sales numbers

Edited at 2012-04-11 07:54 am (UTC)
ohdemz 11th-Apr-2012 09:48 am (UTC)
selena and miley aren't even popular here, if i didn't have a tumblr i wouldn't know about them lol...
i've been hearing demi lovato skyscaper on the radio a few times this week but i haven't heard give your heart a break.
lovaleei 11th-Apr-2012 10:21 am (UTC)
"selena and miley aren't even popular here"
lol wut? we must live in a different country then.
ohdemz 11th-Apr-2012 10:54 am (UTC)
i live in the uk.
drfaith101 11th-Apr-2012 12:58 pm (UTC)
Lbr, none of the Disney stars are popular. If you had to argue that any of them are were, it would be Miley.
wendilili 11th-Apr-2012 02:59 pm (UTC)
spassbremse123 11th-Apr-2012 03:23 pm (UTC)
If you had to argue that any of them are were, it would be Miley Lindsay Lohan.
gorgeousselena 11th-Apr-2012 05:09 pm (UTC)
You can hate her but at least admit that she's the biggest Disney star.
spassbremse123 11th-Apr-2012 05:27 pm (UTC)
Yes and no..

Of course she was very successful among the young ones.
But when it comes to the general population and people of all ages, I think the only (former) Disney star that people really know / care about are people like Lindsay, Britney, Justin Timberlake etc.

Miley still has to do something that'll put her on the map to people who didn't care for Hannah Montana.
bradypats1 Demi11th-Apr-2012 10:46 am (UTC)
Her management was so wraped up in her rehab story and did a bad job at promoting her. now they are trying to do that but it is to late now.

lightsgowild 11th-Apr-2012 12:14 pm (UTC)
tbh she just doesnt have that ~spark (idek how to describe it) that other people like miley have. demi is obviously very talented but i doubt shes ever gonna have huge success. it probably would've charted better had it come out the same time as the american release but not by a huge amount. unbroken was very bland imo. i found most of the songs so basic and forgettable. i hope she ditches the pop sound for her next album.

how did skyscraper do? cuz ive been hearing it everywhere, even my brother has it on his iphone.
electricblues 11th-Apr-2012 01:12 pm (UTC)
ia w/this whole comment
littlemix 11th-Apr-2012 12:51 pm (UTC)
wanderpoint 11th-Apr-2012 02:18 pm (UTC)
I didn't even know the album had been released over here. No promotion whatsoever (I've heard Skyscraper on the radio ONCE) and it's not like she's a big enough star that she can get away with not promoting. No wonder it did badly.
wendilili 11th-Apr-2012 03:08 pm (UTC)
All fans already downloaded the album months ago and the little promo she did didnt reach out to the general public, it was targeted to the fans who like i said already downloaded the album. She had like no chance...
jollyrobot 11th-Apr-2012 05:17 pm (UTC)
mileyzanessafan 11th-Apr-2012 09:43 pm (UTC)
Because the majority don't know/care about her
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