AnythingDiz

4:28 am - 04/18/2012

Disney Channel Slays Daytime Ratings Two Weeks in a Row




For the week of April 9, 2012, Disney Channel delivered a clean sweep of the competition in Total Day in key demos for the 2nd straight week, ranking as cable TV’s #1 network in Total Viewers and TV’s #1 network in Kids 2-11, Kids 6-11 and Tweens 9-14. Impressively, this marked the network’s 44th consecutive week ranking #1 in Kids 6-11 and Tweens 9-14, the 6th time in the previous 7 weeks at #1 in Kids 2-11 and was its 5th time in the prior 6 weeks ranking as the #1 network in Total Viewers.

Disney Channel surpassed Nickelodeon by double-digit percent margins for the 23rd consecutive week in Kids 6-11, for the 25th straight week in Tweens 9-14 and for the 2nd week in a row in Kids 2-11. In fact, this was the 1st time in the network’s history topping Nickelodeon by double-digits for 2 consecutive weeks.

A.N.T Farm and Shake It Up were the Top 2 TV series in Kids 6-11 and Tweens 9-14, while Fish Hooks was the #1 animated TV series in Kids 6-11.

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