AnythingDiz

4:54 pm - 04/18/2012

OMG! Miley Cyrus' 'LOL' gets no love from Lionsgate



"LOL" was supposed to represent a big step for Miley Cyrus' movie career as she attempts to mature beyond her saccharine sweet image as Disney's Hannah Montana. Instead, it has turned into a tough lesson about how quickly a Hollywood studio can fall out of love with a movie.

An English-language adaptation of the hit 2008 French film of the same name, "LOL" is about teen romance in the age of texting and social media. The picture's sophisticated tone is set in one of its first scenes when Cyrus takes a shower while her mother, played by Demi Moore, takes a bath in the same room. The two have a frank talk about sexuality after Moore's character notices that her naked daughter has had a Brazilian wax.

"I really thought this movie could be universal," filmmaker Lisa Azuelos, who wrote and directed the American and French versions of the films, said in a telephone interview from Morocco. "Usually teen movies are tender or scary or have vampires in them, but they’re never realistic. This story isn’t too dirty and not too stupid."

The Cyrus movie was made in 2010 and produced by Mandate Pictures for about $11 million, with money raised primarily from sales to foreign distributors. Lionsgate, Mandate's parent company, acquired domestic distribution rights for several million dollars. In a statement released at the time, Lionsgate's then-production president, Allie Shearmur, described it as "the kind of smart, fresh and accessible comedy that ... is a great fit for Lionsgate's release slate."

But executives at the studio soon lost their enthusiasm for the picture, according to people with knowledge of the situation who were not authorized to speak publicly about it. With Lionsgate focused on several higher-profile projects, including last year's flops "Abduction" and "Conan the Barbarian" and March's mega-hit "The Hunger Games," "LOL" never got a spot on the release calendar.

Lionsgate executives were not confident that they could successfully sell the picture, which centers on Cyrus' character, named Lola, but features a series of interwoven tales involving teenagers. It lacks the obvious marketing hook of high-profile films like "Hunger Games" and the upcoming adaptation of the bestselling pregnancy book "What to Expect When You're Expecting."

Azuelos said she was told by Lionsgate executives that they couldn't give "LOL" the proper attention until after "Hunger Games." "They couldn’t take care of my movie, and I waited in line," the director said, sounding frustrated.

In fact, "LOL" would likely have gone direct to DVD, the knowledgeable people said, but Mandate's contracts with foreign distributors contained a provision that the movie must be shown domestically in at least 100 theaters. As a result, the studio has very quietly decided to release "LOL" in seven cities on May 4, the same day as the sure-to-be blockbuster "Avengers," which is expected to open to more than $100 million.

Lionsgate set the May 4 date recently without making any formal announcement and has apparently planned to do no publicity.

In a sign of how low a priority "LOL" is at Lionsgate, its marketing is being handled by the studio's home entertainment division, not its theatrical marketing team, which typically oversees any release going to theaters.

A studio spokeswoman said that Cyrus was not available to discuss "LOL" due to her schedule. On her Twitter page, the actress has within the last weeks written about spending her time obsessively watching the television show “Prison Break,” eating walnuts, and walking her dog. This week, she also thanked her fans for promoting "LOL."

"LOL" marks the first PG-13 film for Cyrus, 19, who has previously found some success in more kid-friendly fare. A documentary following the pop star on her Hannah Montana concert tour grossed a solid $65.3 million in 2008, and "Hannah Montana: The Movie" performed even better the next year, collecting $79.6 million. Even 2010's tear-jerker "The Last Song," based on a Nicholas Sparks novel, generated a respectable $63 million.

This summer, Cyrus will appear in The Weinstein Co.’s “So Undercover” as a private eye investigating a college sorority house.

"LOL" is certainly not the first movie to linger on a studio's shelves before getting a less-than-enthusiastic release. Paramount Pictures' Eddie Murphy comedy "A Thousand Words" was shot in 2008 and only hit theaters this past March with a relatively small marketing campaign and very little support from its star.

Despite the lack of attention Lionsgate is giving the movie, the team behind "LOL" reserved hope that it will overcome the odds.

"It's a mother-daughter story that's really fresh and could find an audience," said producer Michael Shamberg.

"Your country is so big, so I’m very flattered the movie is being released," added Azuelos, who with "LOL" makes her American debut. "I wish it would be a national release. And I’m still hopeful that in those seven cities it’s going to be big and grow and grow."

source
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davidbeckham 18th-Apr-2012 08:57 pm (UTC)
add a cut omg whats wrong w/ops today
angiofsuburbia 18th-Apr-2012 09:01 pm (UTC)
"A studio spokeswoman said that Cyrus was not available to discuss "LOL" due to her schedule. On her Twitter page, the actress has within the last weeks written about spending her time obsessively watching the television show “Prison Break,” eating walnuts, and walking her dog."

nice
briknowsbest 18th-Apr-2012 09:07 pm (UTC)
Lmao ikr
xlifesaclimb 18th-Apr-2012 09:06 pm (UTC)
:( hope it plays in nyc
theoracle9 18th-Apr-2012 09:07 pm (UTC)
Why though? I'm actually being serious. I haven't followed this movie at all so I don't really know what's going on.

Is the movie so terrible that Lionsgate doesn't think it's worth releasing, or wut?
mayloveless 18th-Apr-2012 09:09 pm (UTC)
I thought it had to do with funding
mayloveless 18th-Apr-2012 09:08 pm (UTC)
Does anyone know which 7 cities it's opening in? And how long it'll probably be showing in them? Hopefully, it'll be released to more theaters...it's nice that the fans are doing stuff to try to promote it
briknowsbest 18th-Apr-2012 09:08 pm (UTC)
fineapplewine 18th-Apr-2012 09:09 pm (UTC)
Love that contract clause tbh.
Idk, I mean it’s pretty obvious that the film could have made its budget back easily through a cinema release; 11 mill is nothing really, but I gave up being annoyed over this film a long time ago.
The only thing that concerns me is how this will all be used as a reflection on Miley and somehow made into her fault or w/e buuuut it’s obvious that the issues lie with Lionsgate.

Edited at 2012-04-18 09:15 pm (UTC)
angiofsuburbia 19th-Apr-2012 05:58 am (UTC)
yep, that's definitely gonna happen. they'll probably write 'cyrus (whose latest movie LOL wasn't even released nationwide)' in their nice little magazines now
animalsrule_xo 18th-Apr-2012 09:10 pm (UTC)
Ugh tired of this.
wendilili 18th-Apr-2012 09:13 pm (UTC)
"A studio spokeswoman said that Cyrus was not available to discuss "LOL" due to her schedule. On her Twitter page, the actress has within the last weeks written about spending her time obsessively watching the television show “Prison Break,” eating walnuts, and walking her dog. This week, she also thanked her fans for promoting "LOL.""

LMAO
carolmp15 18th-Apr-2012 09:16 pm (UTC)
"A studio spokeswoman said that Cyrus was not available to discuss "LOL" due to her schedule. On her Twitter page, the actress has within the last weeks written about spending her time obsessively watching the television show “Prison Break,” eating walnuts, and walking her dog."

LOL
fineapplewine 18th-Apr-2012 09:20 pm (UTC)
Wow, not enough people have commented on that statement.

It wasn't even her rep that said it, it was the studio. She probably didn't even know they said that.
davidbeckham 18th-Apr-2012 09:18 pm (UTC)
A studio spokeswoman said that Cyrus was not available to discuss "LOL" due to her schedule.



so embarassing
briknowsbest 18th-Apr-2012 09:21 pm (UTC)
I think one gif would've sufficed
fineapplewine 18th-Apr-2012 09:18 pm (UTC)
And fwiw, she knows that nobody's going to see it.



I don't blame her for not wanting much association with it; Lionsgate pretty much hung her out to dry so she shouldn't have to shoulder the responsibility for the film's success.
briknowsbest 18th-Apr-2012 09:22 pm (UTC)
Yeah, I don't blame her at all.
flutesinger262 18th-Apr-2012 09:21 pm (UTC)
I really don't get it, I've seen the script and its so witty. I think its a great movie for mothers and daughters to see together
briknowsbest 18th-Apr-2012 09:22 pm (UTC)
Yeah, I really enjoyed the script.
sunshinemiley 18th-Apr-2012 09:24 pm (UTC)
I really don't get this tho. It's such an amazing script. I've seen the original one obviously because I live in Belgium right next to France and half the population here is French speaking... I am positive if they promoted it like it should have been it could get to a lot of people. I know Europe and USA are still very diff in thinking but honestly I think it would.
yeezy 18th-Apr-2012 09:26 pm (UTC)
the upcoming adaptation of the bestselling pregnancy book "What to Expect When You're Expecting."

...... really? l o l


also idk why they're so ~insecure about this project, 11mill is not a lot of money and they could've easily made it back with a national release..
sunshinemiley 18th-Apr-2012 09:35 pm (UTC)
I'm feeling so weird here lolz... I actually started liking her for her acting O.O -goes hide in corner-
matecyrus 18th-Apr-2012 09:45 pm (UTC)
Kind of telling when a remake made specially for the US market shows in 22 countries worldwide but hardly in the US. Thank god Lionsgate only got the US distribution rights.

Edited at 2012-04-18 09:48 pm (UTC)
chickayeaa 18th-Apr-2012 09:47 pm (UTC)
lionsgate has been a disaster for a while now and they desperately needed the success of the hunger games. it's a shame this movie wasn't even given a chance, esp. since miley's other films have always made more than their budget at the boxoffice and the fact the budget on this was so low.
totallymya 18th-Apr-2012 09:52 pm (UTC)
I'm feeling kind-a bad for Miley. She needs to go back in the game, this is just ridiculous.
boundarybreaks 19th-Apr-2012 01:33 am (UTC)
well she still has So Undercover at least...
mileyzanessafan 18th-Apr-2012 09:52 pm (UTC)
My friends who aren't "miley fans" were actually disappointed when I told them today it wasn't going out in cinemas...
matecyrus 18th-Apr-2012 09:53 pm (UTC)
in the mean time:



lol
animalsrule_xo 18th-Apr-2012 09:55 pm (UTC)
cool
flower_bebe22 18th-Apr-2012 10:08 pm (UTC)
Its clear this is all down to Lionsgate being flops as the director has clearly vented her frustration.

So why are people here gloating or trying to hint it has anything to do with not being confident in Miley herself?

Smh at the stupidity.
swifterland 18th-Apr-2012 10:31 pm (UTC)
where exactly are these gloating comments
kknee13 18th-Apr-2012 10:34 pm (UTC)
who didn't see this coming though, I mean really
dopemiley 18th-Apr-2012 11:35 pm (UTC)
hopefully it plays in miami.
teenagedreamxxx 19th-Apr-2012 12:20 am (UTC)
IA.
sweetchild92 19th-Apr-2012 12:05 am (UTC)
Ok, time to leave acting behind Miley.
acciomileycyrus 19th-Apr-2012 04:21 am (UTC)
disagree. It's a learning process really, to become a great actor. I want her to achieve her full potential and she's gotten better over the years. Idk what people expect from her tbh because she isn't an amazing actress.
Plus, as you can see, it's Lionsgate's fault their dragging the movie behind.
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