11:43 am - 05/16/2012

Selena Gomez, Active Tech Investor

Actress and singer Selena Gomez puts her money where her photos are with mobile photo application, Postcards on the Run.

Last fall, actress and singer Selena Gomez joined a $750,000 angel-investment round for photo-sharing app Postcards on The Run. The L.A. start-up, led by former MySpace exec Josh Brooks, lets mobile users snap pictures on their phones (both Android and ioS) and turn them into physical postcards at 99 cents a pop.

Since then Gomez has remained an active investor—she says she’s helped Brooks understand his app “from a 19-year-old’s perspective,” and encouraged him to add space on each card for messages. “I put my money into the project because I really felt like it had meaning,” she says, adding that she has over 700 photos in her iPhone. “I used to look through photo albums with my family and now I don’t anymore; I just scroll through my phone. There’s something really magical about holding a photo in your hands.”

But how does a 19-year-old celebrity become involved in tech startups? For Gomez, she has her family to thank. Step-dad Brian Teefey is the techie of the family and encouraged her to put her money behind the fledgling app more than a year ago. “I thought the idea was genius,” she tells me, “but when I talked to my step-dad about it he helped me reach out to Josh. It was cool because he was really open about my getting involved. He thought it was awesome.”

As my colleague Zack Greenberg points out in his Celebrity 100 cover story, Gomez’s paramour Justin Bieber has also fashioned himself a venture capitalist in the past 12 months:

… the singer has been quietly plowing millions into private tech startups. According to his manager, Bieber holds stakes in a dozen such companies. FORBES was able to verify four: messaging platform Tinychat, social-­curation app Stamped, gaming outfit Sojo Studios and, most critically, Spot­i­fy, the disruptive music service founded by Daniel Ek and backed by everyone from Sean Parker to Li Ka-shing.

Like Bieber, Gomez is insistent that she’s got to be passionate about a project to get on-board. “The thing is,” she says, “Is that there are a lot of things that people want me to talk about or endorse and I don’t like to do that unless it’s something that I really think has value. I think this is a really special app. And that’s the real reason I wanted to put my money behind it. It has meaning for me and I think it will have meaning for others.”

So is there more investment in the teen couple’s future? All signs point to yes for both parties. “It’s really exciting,” she says. “It feels great to find someone who is doing something you really believe is cool and then to get involved and help in whatever way you can, even if it’s just by adding visibility. I really like being able to add something of value in a new way, and so far, it’s been awesome.

Selena Gomez and The Scene are nominated for International Video Of The Year – Group for Love You Like A Love Song at the MMVAs!!

New pics from the Getaway

At a shooting range with her cousin.

teenagedreamxxx 16th-May-2012 04:32 pm (UTC)
well someone looks like a boss in those photos. get it
endlessrush 16th-May-2012 04:37 pm (UTC)
thats a cool app
lisaswondering 17th-May-2012 05:04 am (UTC)
that will fail, the most succesfull apps have to start out being FREE. noone is paying 1 buck to send a picture from their phone smh, she shouldnt have let her stepdad convince her to put so much cash into this she wont make it back.
smackyouwithmy 16th-May-2012 04:49 pm (UTC)
There's also a new onset picture with Ethan Hawke but its not any different than the other ones already posted.
apeshit_x 16th-May-2012 05:06 pm (UTC)
Yeah I was waiting for this to get accepted so I could add the pic to it thanks :).
smackyouwithmy 16th-May-2012 04:50 pm (UTC)
Her body looks amazing in that black dress!
angiofsuburbia 16th-May-2012 04:59 pm (UTC)
yep! so jealous tbh
littlemix 16th-May-2012 05:11 pm (UTC)
she looks amazing in that black dress
carolmp15 16th-May-2012 05:13 pm (UTC)
Her body on that dress, I envy her legs so much! I need more pics from that shoot!

Btw she looks waaaaay better with the black hair!

Do you guys know if that article is gonna be featured on Bieber's edition? I need that magazine.

Edited at 2012-05-16 05:14 pm (UTC)
pyt0_0 16th-May-2012 05:13 pm (UTC)
Idg what happpened to her face.. :(
Ilh though
kinnyho 16th-May-2012 05:55 pm (UTC)
By the look in her black dress picture I think she has gained a few lbs and her face getting bigger as a result. That's just my guess though.
watch_mex0x0 16th-May-2012 07:04 pm (UTC)
that red dress pic tho :(

She looks fucking sexy in the first and my body is ready for this movie!
misterym 16th-May-2012 06:09 pm (UTC)
migglettes 16th-May-2012 07:50 pm (UTC)
something magical about holding a phone in your hands? lol what
watch_mex0x0 16th-May-2012 08:20 pm (UTC)
a photo.
dreamcomealive 16th-May-2012 07:58 pm (UTC)
her body <3
cammyr12 16th-May-2012 08:15 pm (UTC)
wow she looks hot in that first pic
fireandthud 16th-May-2012 08:53 pm (UTC)
She looks really healthy.
hypnology 16th-May-2012 09:00 pm (UTC)
She looks so cute
tomxginny 16th-May-2012 09:04 pm (UTC)
ew that second picture..
apeshit_x 16th-May-2012 09:05 pm (UTC)
She's soo hot I love the first pic. And I can't wait for The Getaway.
lisaswondering 16th-May-2012 09:20 pm (UTC)
she looks so good with the extra weight, now she can pull off those skin tight dresses. as for the postcard shit, looks like a dumb idea, sending to pictures to family with messages? i can already do that on my phone for free
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